Every business is different and can (and should) have a selling point that’s unique - that differentiates it from all its competitors. Does your business have one?
This is part II of a three-part series on ‘Is Your Business Idea worth Investing In?’
| Do you know what smart investors look for when they consider your business plan? This blog series is based on Reid Hoffman’s ‘Three Rules for Investing’. | 
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Hoffman is arguably one of the smartest investors out there; he is the co-founder of LinkedIn, an investor in online companies such as Facebook, Zynga, Flickr, Digg etc.
