Every business is different and can (and should) have a selling point that’s unique - that differentiates it from all its competitors. Does your business have one?
This is part II of a three-part series on ‘Is Your Business Idea worth Investing In?’
| Do you know what smart investors look for when they consider your business plan?
This blog series is based on Reid Hoffman’s ‘Three Rules for Investing’.
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Hoffman is arguably one of the smartest investors out there; he is the co-founder of LinkedIn, an investor in online companies such as Facebook, Zynga, Flickr, Digg etc.
No matter how wonderful your product, how fantastic your service and how much you’ve spent in getting your business off the ground, unless you reach a “massive” audience, you will fail.
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This is part I of a three-part series on ‘Is Your Business Idea worth Investing In?’
| Today, every second person claims to be an entrepreneur. About 150k new startups are created each day. More than 65% of them fail.
A quick Google search on why businesses fail will throw up millions of relevant results, because there are a million reasons why a business may fail (and a million more that we don’t know of).
|  Does Your Business Have a Massive Audience? |
