Every business is different and can (and should) have a selling point that’s unique - that differentiates it from all its competitors. Does your business have one?
This is part II of a three-part series on ‘Is Your Business Idea worth Investing In?’

Do you know what smart investors look for when they consider your business plan?

This blog series is based on Reid Hoffman’s ‘Three Rules for Investing’. 

Hoffman is arguably one of the smartest investors out there; he is the co-founder of LinkedIn, an investor in online companies such as Facebook, Zynga, Flickr, Digg etc.

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