Freelance Business Writer - Website Content


Your website is your most important 'sales' copy - your first, and probably your last, chance at roping in most of your potential customers. 


My 5-step process when hired to write website content for a business:

  • Study: I spent the first few days studying the business' concept, target audience and competitors. I analyze what content would work, the "voice" that will sell and the format that would appeal. This stage takes a lot of back and forth communication, and requires a brief time commitment from the client.
  • Develop the content skeleton: I then move on to identify the pages the website should have and how much content would be 'just right'. 
  • The wireframe: I create a wireframe to visually display how I envision the content to be placed in the final website. I use my knowledge of some of the best website designs to create a wireframe that's optimized to have the greatest impact on your prospective customers.
  • The home page: The home page's content comes next. Once it is approved by clients, the rest is smooth sailing.
  • The rest: The remaining pages are then submitted in bulk or based on pre-agreed milestones.


Hire a freelance writer who knows how to retain your brand's voice in the content, how to gauge the needs of the target audience and how to turn browsers into buyers with mere words. Hire Me.

Hire Me

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